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“Insights that inspire. Stories that shape tomorrow’s innovation”

Mar 24, 2024 | by Anya K

What is a Price List – Meaning, Benefits & Strategies

A list price is the price a manufacturer or supplier sets for their products or services without negotiations or discounts. List pricing is a starting point for price negotiations and can provide a standard price...

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Mar 24, 2024 | by Anya K

Price Optimization: What is the Big Deal?

Where Picasso had his Blue period, we should call the last couple of years the Murphy’s Law Period. Whatever could happen, did happen: the worst of the COVID-19 pandemic, runaway inflation, exploding interest rates, see-sawing energy prices, domestic political turmoil,...

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Mar 24, 2024 | by Anya K

How AI is transforming B2B pricing

It is almost universally accepted throughout the business world that AI will transform things. A PWC survey confirmed as much, with 85 percent of CEOs feeling AI will “significantly” alter how they do business in the next five years. In B2B pricing, the challenges...

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